28th November 2017
Businesses have started taking the online route to reach, attract, and engage customers amid the competitive marketing environment. However, creating a powerful online presence starts with adding your business details to various directories and listing sites. It helps in improving business visibility as well as raising brand awareness amongst the customers, while adding a credibility factor for better ranking in local searches.
What exactly is Business Listing?
A business listing refers to an online record that contains the demographic details like Name, Address, contact number, & other information about a company or a brand. There are numerous directories & websites online where you can update the details and get your business listed. One of the main purpose of any business marketing campaign is creating listing into different local business listing site.
Getting your business listed on highly reputed sites helps create an impactful presence. Below is a narrowed down checklist of top ten business listing sites to help your business stand out of the competition:
1. Google My business - http://www.google.com/business
Listing your business on Google My Business should be your top priority as it’s no surprise in the fact that it is the most popular search engine. Apart from other listing sites, Google lets you provide additional details like working hours & exact location on Google maps as well. It provides customers with real time information about a business across multiple platforms, like Google Search, Maps, and Google+. Not only this, you can also create your website in negligible time by directly adding the listing data to the site. Further, businesses can engage with customers by direct outreach or by responding to their reviews.
2. Bing Places for Business - http://www.bingplaces.com
Similar to Google, Microsoft also offers an option for business to update their details online, named Bing places. At Bing, you can add multiple business locations, photos, videos, along with other details. Free, fast and easy, three-step process makes it simple to get registered and listed on Bing places for business. Bing categorises business in mainly three segments, viz. local or small business, chain business with multiple locations, and businesses offering services at customer locations.
3. Yahoo Small business - http://smallbusiness.yahoo.com
Ranked third on the list right after Google and Bing, Yahoo Small Business is one of the most important supplements to a local business marketing strategy. Currently owned by Yahoo & previously known as Aabaco small services, it is a comprehensive listing website that features business ratings, reviews photos, maps, and other details. It also lets you create website for your business for a better outreach and customer engagement.
4. Yelp - http://www.yelp.com
This business listing website is one of the best sources for customer reviews online. It lets you add information about your business like location, work hours, and menu as well. It has become a popular option among customers looking for reviews and ratings of brands & businesses in their locality. Shopping, restaurants, and home services are some of the most popular categories of businesses on yelp.
5. Yellow Pages - http://www.yellowpages.com
Yellow pages, an antiquated printed business directory, launched its online version in 2013 as YP. It features local search, advertising, and direct marketing for the business owners. According to YellowPages, they “will not only get you online, but can also help you get found, drive leads, & expand your reach.” Partnering with Better Business Bureau, It also displays ratings of businesses which are ranked with A or A+ or BBB accreditation.
6. White Pages - http://www.whitepages.com
White pages is the next name on the list of popular business listing websites. Customers use this platform to search for addresses and phone numbers of businesses as well as individuals. Apart from the regular listing services, it also offers client sponsored ads and premium text messaging services. In addition, businesses can also get the identity and genuineness of the leads generated on site verified. Features like fraud screening and public record background checking of individuals as well as businesses puts it high on the list.
7. Aileensoul - https://www.aileensoul.com
This business listing website is an absolutely free platform for building brand awareness and business network. It has a simple registration process which includes adding business profile, contact information, description, images and videos to the profile. Businesses can add photos of their products to promote them among their target customers. It also lets you stay updated with the latest updates of your business category, search & connect with other companies to build a strong business network.
8. Citysearch - www.citysearch.com
It is an online guide for consumers which provides information about businesses in various categories within a city. It lets visitors browse details of a listed business like contact information, location, driving directions, and user reviews. It creates “best of” lists of businesses in a city across 20 different categories like Restaurants, Nightlife, Hotels and Services based on user preferences through voting.
9. Angies List - http://www.angieslist.com
This listing site lets its visitors review businesses across more than 720 categories. Getting your business listed is free of cost on this platform, just by providing basic details of your business. It allows customers to leave their reviews and businesses to directly communicate with them. It features a report card style scale ranging from A to F, based on quality, price, professionalism and responsiveness for business rating. The combined reviews and grades of the customers are then used to decide the cumulative grade of the company.
10. Just Dial - http://www.justdial.com
This business listing website was developed to bridge the businesss-customer gap. It helps customers find the best products and services for their needs as well as helps businesses to improve their productivity. Users could search for businesses across various categories like restaurants, hotels, shopping, real estate etc.Customers can also rate businesses according to their service and product quality.
However, you can also get your business listed on sites apart from these. The more listings you create, the more visible can be your business online, but listing to spammy or low quality sites may also cause negative impact.
Thus, listing your business on such high authority sites like Google My business, Bing places, Aileensoul, & others helps improve brand awareness and outreach.